Images can say so much. Let me demonstrate with these three images:
None of these images include a company name, but you instantly know which companies they represent. That’s the power of a custom logo.
It may seem less expensive up front to use a design from the clipart options on your PC or through an online service, but in reality, you are selling your business short by using a generic design option. The value of your company’s image is drastically decreased if someone else is using the same logo as you to represent their services – a real risk you take when using clip art as a logo.
The design associated with your company should require the same amount of thought and creativity that you put into your company’s name. These two pieces are integral parts for successful branding, which allows you to maximize your advertising and marketing possibilities. The investment in a custom logo is a small price to pay when compared to the value of being instantly recognizable to customers.
Each logo will be unique in how it represents a business, but every logo should be:
- Simple - Less is more when creating your design. The simplicity of the three well-known corporate logos above clearly demonstrate this point.
- Scalable - Your design should work on your business cards and billboards. It should be recognizable no matter what size it is.
- Versatile - Your design should looks as good in black and white as it does in color. This allows the logo to be printed, screen printed, embroidered and more.
- Memorable - You want people to remember your business- your logo is the perfect way to ensure that.